Antonio Pérez Márquez
Author
Language
English
Description
Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of “Servitization: Assessment Protocol for Action”.
Servitization is about adding service value to the...